Noveon Consumer Specialties of The Lubrizol Corporation introduced Novethix L-10 polymer – a new hyper-HASE solution for difficult-to-thicken surfactantsystems. According to the company, the new Novethix L-10 polymer thickens and controls the rheology of challenging surfactant cleansing systems such asmild, sulfate/amide-free shampoos and facial cleansers or very low surfactant content formulations for economy markets. A highly efficient,hydrophobically modified, alkali-swellable em...